WE LOOK AT A BRIEF FROM ALL ANGLES
TURNING IT ON ITS HEAD, SHAKING ITS FEATHERS LOOSE AND STANDING IT ON ONE LEG
Do all flamingos look alike? Spotting the difference in looks, behaviour and influence is what we’re good at. Any creative campaign is only as good as the brief and the direction that’s been given. We look deeply at brand and retailer objectives, shopper and consumer habits, desires and drivers, and find and fill the gaps making sure your flamingo isn’t just pink but the right shade of pink.
We would say – take a good designer, at least the bones of a brief and let us provide the direction for the designer to work his magic.
We analyse the brief to find out what’s really required. We look at all the Clients information and insight and identify what should influence this campaign. We find out everything we can on the environment – through desk research, physical visits and our vast databanks. We work out who we are talking to and how we should be talking to them to best effect. We look at colours and images. We think about promotions and cross communication. We give the designer the tools he needs to use his expertise most effectively.