BUILDING SHOPPER AND RETAIL STRATEGIES
THROUGH DEEP INSIGHT, TO DRIVE YOUR BUSINESS FORWARD, IS WHAT WE DO BEST
If you want a flamingo to stand out from the crowd you’ll need to understand him better and be able to influence how he behaves. Identifying and building communication plans that hit the mark, whatever the media; producing shopper marketing initiatives that really influence. We take the complexity out and get right under the feathers.
Helping you to achieve your brand objectives and to build an even better business for the future is what we do. Consistently.
Strategy isn’t about what you do but how you do it more effectively to make a positive difference. And we love strategy. It needs a really strong opinion and loads of insight to make sure that the opinion is based on a deep understanding combined with years of experience.
Working closely with three leading retailers we helped a home entertainment brand segment a category in the way shoppers expected rather than how retailers and brands preferred, increasing volume and value sales as well as building customer loyalty. Our Client wanted to better understand their retail space and to make it work harder for them with their customers. We collated the data for them but we did more than that. We looked at their retail presence from a shopper perspective, overlaid that against their data and helped adapt and develop the communication journey to better align to the customer needs.