MARKETING TO SHOPPERS ISN’T NEW
IT’S SOMETHING WE HAVE ALWAYS DONE. BUT GETTING IT RIGHT CAN REALLY PAY DIVIDENDS
SHOPPER MARKETING
The more you can understand your shopper, their behaviour and their needs the better placed you are to not only pushing the right buttons but pushing them in the most effective order.
A few questions to start us off:
- Who is the shoppper?
- Where do they shop?
- Why?
Influencing behaviour in-store
- Navigation
- Location
- Messaging
- Colour
- Shape
Proving the effect
- Volume and value sales
- Shopper awareness
- Shopper conversion
- Shopper loyalty
- Increased stocking and multiple siting
